Your Care is at Our Core

Strengthening America’s relationship with physicians

Updated | 2 Min Read

Physicians are compassionate healers and our patients’ strongest allies. We committed to years of medical school and residency training in order to build connections with, treat and heal our patients. Every day we aim to provide the highest quality of care—it’s what all those hours and all of that training prepared us for. This is our calling; what drives us every day.

Physicians are patients’ strongest allies in health

Yet in recent years, physicians have faced reputational challenges brought on by broader frustrations within health care. Americans want to see more of their physicians—89% of national voters agree that the doctor-patient relationship is central to health care—but structural factors have habituated them to the idea that physicians are hard to schedule and that they are forced to spend too little time with them. 

Your Care is at Our Core was created to elevate the message of what drives physicians: trust, empathy, compassion, and time caring and fighting for their patients—emphasizing that their personal relationship to their patients is a priority and a commitment to their care. 

29 states and counting bringing the Your Care is at Our Core campaign to life

Since its launch last year, over half of state medical associations have elected to participate in this important campaign. Together, states are using campaign messaging and materials to bring the campaign to life—reinforcing the importance of the patient-physician relationship and bringing the campaign into crucial advocacy and beyond.

Participating state medical associations

Your Powerful Ally

Through AMA advocacy and policymaking, we are addressing the issues important to you—together—and shaping what’s next for physicians.

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